New passport holders aren't the only people who should be wary or weary of burgeoning surveillance technology. RFID or Radio Frequency Identification tags are convenient no doubt. I carry a key ring of discount club cards that are very handy for getting coupons in my email and mail boxes and great discounts at the cash register. RFID tracks preferences and assists in grouping and targeting interests and likes making discount shopping easier for the retailer and the consumer alike. Like in the Quickie electronic transmit paper showcased above, organizing notes and thoughts are infinitely easier when there is a backup directory that serves as a reference. Electronic transmit paper utilizes embedded conductive layers. The same technology is incorporated in metallic RFID ink that be read by radio waves without the use of a bar code scanner. Katherine Albrecht's and Liz McIntyre's 2005 expose' on the RFID apocalypse SPYCHIPS describes how companies like Wal-mart, Procter & Gamble, and Gillette desire for consumer research can transgress into a hidden method of human-tracking. Here is a quick rundown of the types of products one of the RFID companies, Proctor & Gamble manufactures and were advertised in the last issue of one of my favorite monthly magazines: Crest, Charmin, Always and Tampax. No need for a quick note, the writing is on the wall even if it shows up in some corporate database as graffiti on the bathroom stall . . .
Written on Wednesday, May 14, 2008 by BlueMojito
How About a Quickie?
Filed Under:
bar code scanner,
Procter and Gamble,
radio waves,
RFID,
SPYCHIPS
0 Comments
Subscribe to:
Post Comments (RSS)
0 Responses to "How About a Quickie?"
Post a Comment